Manufacture of small-sized cars. Variants of models ' the Cadillac '

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Then, autumn of 1961, they intended already to make the largest rate in this game - to offer buyers compact variants of models ' the Cadillac ', ' the Lincoln ' and ' to Imperial '. At last, counting on development of the further successful approach, ' Dzheneral the motor ' and ' Ford the motor ' hoped to offer Americans originally small-sized cars which on the sizes, operational parametres and the prices would begin to compete directly to car ' the Bug '. It should occur in the autumn of 1962 However all depended on that reception what consumers will render to the first wave of compact motor vehicles, and from steady expansion of the American automobile market.

Despite the fact that what these plans became property of publicity, their maintenance and practical realisation underwent changes. In the company ' Ford ' it has been decided to stop at all model manufacture ' Edzel ', that is to refuse release in 1960 not only its compact variant, but also the most base full-size car. Only this model has yielded the companies the loss at the rate above 300 mln. dollars Though such decision has caused a considerable damage of reputation of firm, it at the same time meant that the equipment and a labour occupied with manufacture of model ' Edzel ', it was possible to switch to release of the new compact car now known under the name ' for Falkon '. As a result ' Ford the motor ' was able to act in the market with the compact car before others and thus provide to itself additional advertising.

' Falkon ' was the present compact variant of the American cars of the standard size.