Corporation a Crysler. Management of firm

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As well as cars ' Ford ' English manufacture, these cars were slightly more, is heavier and more powerful ' than Volkswagens '. Besides and is more expensive - about 2 thousand dollars On a being, models of firms ' Voksholl ' and ' an Opel ' only nenamnogo were cheaper than the most modest variant ' Shevrole '. Kertis, undoubtedly, meant to import to the USA cars for sale to the buyers waiting for turn on acquisition ' of Volkswagens '.

If sale total amount sales of cars ' Voksholl ' and ' an Opel ' would be reduced, have decreased. However, if these models managed to provide to themselves own site of the market, the corporation ' Dzheneral the motor ' would enclose additional means in advertising and the organisation of their sale. Hence, ' Dzheneral the motor ' could act without the big expenses in the market of import small-sized cars.

From the companies ' the big three ' only ' a Crysler ' had no foreign branches though it had some small assembly factories in the Western Europe and Australia. In search of suitable firm and for want of something better Kolbert has stopped the choice on rather weak French company ' the Sim card ', in which small share of actions before had ' Ford the motor '. Though ' the Sim card ' in home market took the second place after ' Reno ', management of firm was inefficient, and its factories experienced chronic difficulties because of unsatisfactory quality assurance of let out cars. The corporation ' a Crysler ' the beginnings of that in the summer of 1958 has got 25% of actions of firm ' the Sim card ', has entered the representatives into structure of its board and has started to take out to its USA small-sized седаны.