Company Ameriken motors. Television preview trailers

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Leaning against the operational experience in the field of public relations, Romni played important, if not a leading role in working out of absolutely new advertising campaign, the most courageous for all post-war period. During this campaign it became rather visible figure representing the firm. Advertising floutingly called cars of the standard sizes ' dinosaurs on the chassis '. ласпи крым

In the advertising publications ' Ameriken the motor ' questioned: ' What for to the woman weighing of 50 kg, the two-ton car is necessary to pass three quarters behind a pack of hairpins for hair? ' Or, we will tell: ' Who by whom goes, you on the car or it on you? ' Television preview trailers sounded is live, bitingly, witty, caused numerous favorable responses and were marked by prizes. But in itself advertising of cars did not sell. In show rooms the number of visitors has increased, however the sales volume remained small.

That fact that the state of affairs in the end of 1957 has changed, speaks luck of Romni, rather than something else more likely. As it was already marked, in September of the same year the model ' Edzel Ford ' has been offered the market, and it was accompanied by such advertising agiotage what Romni not in a condition was to provide to the car ' Ameriken '. At least in the beginning sale fordovskogo the big, powerful car painted in bright colours and equipped with wide scale of the additional equipment, went very much smartly. Then, less than month later, the country the message about successful start of the space companion of the Earth has literally shaken by Soviet Union.