the Technological principle. Special group

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He has already come to a determination that ' Nash ' - whether it be as a part of the big company or is independent - will concentrate the forces on manufacture of cheap, easier and smallest cars. The company should continue release of cars for the traditional clientele and when this clientele will return to firm, model ' 600 ' there are same long and wide, as well as cars ' the big three '. But it at the same time will be easier also than much more economic under the fuel expense.

Mason was not the unique person bearing thought on the small car. In turn and ' Nash ' was not the unique firm, aspiring to grasp the market of small-sized cars. However Mason and its company laid a way to this direction during that time when ' the big three ' moved in opposite, and a call ' a Volkswagen ' still loomed in the future. Mason even has chosen already the name for the car in which should find an embodiment of its idea, namely ' a Rambler ' (with such name the company ' Nash ' let out model to the First World War). Thus Mason has decided not to use expression ' small ', perhaps because knew, how the American buyers disapprovingly perceived this adjective to the majority of things, and to cars in particular. He has thought up for the ' a Rambler ' other designation, namely ' compact ' the car.

Mason has generated special group to which had to develop a design, and then and to organise manufacture of the model conceived by it.