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the General management of corporation. Mason's decision

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Obviously unsuccessful there was Mason's decision to begin with release of model with opening top as owners of cars of this type especially sensitively react for the sizes and prestigiousness of the car. If the possession a cabriolet ' Shevrole ' testified to the present, a youth and iridescent prospects of its owner and was a sign of that it under the social status a little above the owner ' stylish ' of a four-door sedan for it a cabriolet ' the Cadillac ' was represented already much to more desired, than same ' by Shevrole '.

People of a similar warehouse hardly probable could interest ' a Rambler '. In turn and the people who have grown fond ' of Midzhety ' and ' Trajamfy ' - these small, brisk English cars with opening top, - the people, consider which smaller sizes of the car as its advantage, should regard ' a Rambler ' as a typical product ' Detroit isteblishmenta '. The Same concerns both the versatile person, and to a four-door sedan which practically had no success in the market. In 1954 when sales have made less 36 thousand cars, began to say about refusal from ' a Rambler ' as from absolutely hopeless invention.

Nevertheless Mason has not been inclined to recede. On the contrary, it has expanded scale of the models, having let out on the market as ' a Rambler ' the big size, and the car of the smaller size - ' Metropoliten '.

That will appear ' a Rambler ' the big sizes, was considered self-evident. In the fifties the American cars became every year the increasing; could not be an exception and ' a Rambler '. In the end of 1953 Mason has agreed to model manufacture ' a Rambler ' with base of 2745 mm and the volume of salon quite corresponding to the sizes of salons of cheap models ' of the big three '.

  • Harakteristiki Metropoliten
  • Manufacture of small-sized cars
  • Aktsii Ameriken the motor
  • the Japanese call
  • the General management of corporation
  • Corporation a Crysler
  • the Technological principle
  • the Sales volume of import cars
  • Economy on industrial costs
  • the First Japanese automobile company
  • Company Ameriken motors

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