Aktsii Ameriken the motor. An advertising campaign

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In the mid-fifties ' Ford ' took in the market of import cars the third place after the companies ' a Volkswagen ' and ' Reno ', and even in crisis 1956 sale fordovskih the cars which have been let out abroad, was conducted most advantageously. In 1957 when it has been sold almost 20 thousand these cars, Ford has allowed a command to develop their advertising and to conduct market research on purpose to find out, than import models ' Ford ' involve the American buyers. Отдых с детьми в Курмайор, тур в Италии с детьми

Results of these measures have not fallen outside the limits the expected. The advertising campaign has not rendered essential influence on a sales volume, and market research has revealed that import cars ' Ford ' were bought by the Americans, not wishing to wait half a year of performance of the order firm ' a Volkswagen ' and decided to be content with this car. From here followed that sale of import cars ' Ford ' sharply will be reduced, as soon as the company ' a Volkswagen ' can satisfy demand for its model ' the Bug '. Having come to conclusion that there is no sense to try to increase import of the cars from England, the corporation ' Ford ' has concentrated forces to working out of the compact car which could be made in the USA.

Approximately similar there was also a position ' Dzheneral the motor '. The corporation then has begun release at factories of the affiliated firms ' Voksholl ' in England and ' an Opel ' in the Western Germany new models of cars and has made decision to begin their sale in the American market.