Company Ameriken motors. Process of rationalisation of scale of models

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Moreover, elimination of this manufacturer of the big and expensive cars has allowed managers of firms ' Nash ' and ' Hudson ' to concentrate the forces on those sites of the market which they is better knew, namely in the markets of cars of the lowest and average price classes.

The Company ' Ameriken the motor ' has begun the existence on May, 1st, 1954 However still before Mason has started working out of plans of association of factories and the terminations of release of several models, including ' Dzhet '. Ways of overcoming of the difficulties which have arisen thus when on October, 3rd, 1954 Mason has died of heart attack were already defined. Less than in six months after formation ' Ameriken the motor ' its president became Romni.

As one would expect, Romni he promised to continue a policy of the predecessor and in some respects and arrived. Process of rationalisation of scale of models went the turn, but in business of reduction of production costs of Romni Mason spent even more rigid line, than. However, though the sales volume has increased - about 400 mln. dollars in 1954 to 441 mln. dollars in the following, is of improvement of the general economic conjuncture and a motor industry advantage has grown out not so much activity of Romni, how many. Actually ' Ameriken the motor ' was rather unprofitable firm - its losses have made in 1954 11 mln. dollars, in 1955 - 7 million, and in 1956 - almost 20 mln. dollars