Manufacture of small-sized cars. The reason of such reserve

you are: Manufacture of small-sized cars

To this Kolbert has added: ' Today I can tell only that we in the company ' a Crysler ' have not refused this idea, but we yet did not manage to find a way to create such design of these cars and such design that manufacture has provided a sufficient difference in the price which would answer demand assumed by us for them of the American market '. In the end of the same year the president ' Dzheneral the motor ' John Gordon has declared that its corporation still ' weighs all pros and cons ' manufactures of small-sized cars. In March, 1959 when automobile magazines already informed the data on the sizes of compact model of firm ' a Crysler ', Kolbert asserted that its company will let out this car on the market only after with models of a similar class other firms-manufacturers will act.

The Reason of such reserve was obvious. At an adverse conjuncture in 1958 of the automobile market these managers were afraid of statements and actions which could induce Americans to refuse purchase of former models. They believed that messages on new models will lead to such result, and therefore during the specified period the statements misleading took place.

In March, 1959, during the moment when sale of cars was on lifting and it seemed that on model of this year the great demand, each of entering in ' the big three ' the companies is expected declared the intention in 1960 modelling year to offer the market the compact car. Compact, instead of small as new cars on the sizes should be closer to model ' than Ameriken ', than to ' a Volkswagen '.