the General management of corporation. The organizer of advertising

you are: the General management of corporation

However those first years by training, neither by the previous experience of Romni it was not capable nor on what bolshee how to listen to others, to be typed knowledge and to state separate remarks. Only in 1950 Mason has raised Romni in a post, has appointed its vice-president and has hinted that it is its most probable successor. By then working out of a design of the compact car has come to the end also its first models have already been exposed in a show room. Nevertheless the widespread legend says, what not Mason or Moore, and Romni is ' the father kompakta '.

Even its biographers did not come so far in an estimation of its role in creation of this car. On the contrary, they underlined its role as the organizer of advertising and the popular writer ' a Rambler ', that is wrote that it successfully acted in the role of the expert most peculiar to it on public opinion processing, trying to create at public representation about prestigiousness of production of the firm. As it has appeared in practice, it demanded time and structure of the American market of that time.

Unlike ' a Volkswagen ' ' the Rambler ' was quite traditional car, not capable to surround such aura of prestigiousness and popularity among buyers what was won ' by the Bug '. However, it also did not enter into Mason's intentions. He did not try to simulate the West German motor vehicle, and aspired to create the market for the car of the future to what it to itself(himself) represented it.