| you are: Aktsii Ameriken the motor
Meanwhile Detroit watched closely intrusion of foreign cars, and there considered that the decision on reaction to this process will be dictated first of all by scales of the phenomenon. So it also has occurred. The total amount of sales of import cars has made in 1955 58,5 thousand piece from which 80% were necessary on cars with a body of type a sedan. Next year sale of motor vehicles of local manufacture was reduced to 17% whereas the import has increased to 98,2 thousand piece of Figure seemed disturbing, but yet dangerous as on an import share it was necessary less than 2% of total amount of sale. If on it business has ended, Detroit and would not think to take the answer-back measures, however import in the USA small-sized motor vehicles continued to accrue, in 1957 it has reached already almost 200 thousand piece, that is about 3% of all sales.
It has caused response, more precisely, two retaliatory measures. First, Detroit has accelerated research and developmental works on compact cars, and their introduction in manufacture was already represented by quite real possibility. Secondly, as the way of struggle time and potentially connected with smaller costs with import the Detroit companies have decided to increase import in the USA the small-sized cars made by their West European branches.
As it was already marked, Ford in 1949 has disposed to sell a quantity of the motor vehicles which were issued in England by its affiliated firm ' Ford of Ingland ' in the USA, and in the subsequent some years import of these cars proceeded, though the company not so advertised them. |