the General management of corporation. Model ' Metropoliten '

you are: the General management of corporation

But ' the Rambler ' nevertheless was shorter than them almost on half-metre. Already from the very beginning this car in the market of success had no, its sales hardly kept at model level ' a Rambler ' with base of 2540 mm which release still proceeded.

The Model ' Metropoliten ' has appeared more interesting and more perspective. In cooperation with English firm ' ' designers and designers of the company ' Nash ' have developed Austin in 1950 the sample named ' NEI ' (' Nash eksperimentl interneshnl '). Calculated on sale at the price of 1000 dollars, that is one third of cost ' Shevrole ' or ' Ford ' without the additional equipment, this car weighed only 612 kg (on 136 kg less, than ' a Volkswagen '). However it was double, and though its expense of fuel should make 4,7 l on 100 km, it obviously did not approach for the American market.

Responsible for advertising of this model have appointed Romni, and under its management market studying on purpose has been undertaken to reveal a potential demand for it. Mason assigned high hopes on ' NEI ', considering that subsequently it will be possible to sell about 150 thousand cars to young townspeople with rather small income or to families living in suburbs for use as the second or ' additional ' the car. But results of the conducted research have shown that this model of success will not have, and the idea of its release has been rejected. To it three years have returned later, meaning release of the car which could compete with ' a Volkswagen ' and other West European models.