Company Ameriken motors. Model ' Ameriken '

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The Model ' Ameriken ' differed from former small-sized ' a Rambler ' a little. On it the usual 6-cylinder engine known to buyers by capacity in 90 l has been established. With though in it it is a high time for the company ' the big three ' have developed desperate race for increase in capacities of the models. Car colouring was monophonic, it has been almost deprived the chromeplated details, had no decorative stabilizers of back wings whereas cars ' the big three ' were issued in three-coloured colouring and had smart interiors.

In the car ' Ameriken ' hardly was located six persons whereas ' Shevrole ', ' Fordy ' and ' Plimuty ' became more and more spacious. On the other hand, according to advertising ' Ameriken the motor ', its car in a city mode spent for 100 km no more than 11,7 l of low-oktanovogo gasoline whereas the expense of fuel of some cars of the middle class which is let out ' by the big three ', exceeded even 15,7 l. Romni promised not to make annual change ba -

zovogo the car (it should provide economy of production costs and simultaneously sound as condemnation of annual changes of appearance of the cars made only to show change as those). But that it is much more important, it has reduced the car price: the bottom level of the price delivered to the buyer new ' Ameriken ' made 1789 dollars that approximately on 300 dollars was cheaper ' than Shevrole ', ' Ford ' or ' Plymouth '. For the first time after war of the independent company it was possible to get essential advantage in a price competition to corporations ' the big three '.