the Sales volume of import cars. The company ' a Volkswagen '

you are: the Sales volume of import cars

As Wolfsburg could not offer any other model with a body a sedan, except ' the Bug ', some buyers were switched on ' by Volvo '. It is impossible to tell that the company ' a Volkswagen ' had bases in this connection to be afraid for the share of sale in the American market. However the Detroit managers believed that Nordhoff will direct efforts to protection of the flanks from ' to Volvo ' and other models of such class which can appear in 60th years more likely, than the challenge will throw down to the American automobile corporations.

To see all problem in its true light, it is necessary to consider that in 1961 any of the West European automobile firms not in a condition was to market in the USA even the fourth part of that sold ' a Volkswagen ', however on a share of last, at all its success, with its well advertised and perfectly accepted public model ' Bitl ', it was necessary only 3% of the American market.

In the market niche ' a Volkswagen ' occupied dominant positions, and ' with Reno ', ' FIAT ' and ' Volvo ' understood that cannot count on throwing down a challenge to this leader whereas Englishmen and at all have almost left arena. In this light what value could have 177 thousand motor vehicles ' Bitl ' if the same year the market Ford ' has absorbed 1,6 million cars ' Shevrole ' or 1,3 million cars '? In turn what value in this light had 371 thousand motor vehicles ' a Rambler ', sold by the advocate of idea of the compact car George Romni from ' Ameriken the motor '?