Harakteristiki Metropoliten. A mass production Scale effect

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A mass production Scale effect at the enterprises ' the big three ', their huge network of the dealers, generously financed advertising campaigns, and also period end when demand in the market exceeded the offer, - here those primary factors which promoted accumulation of difficulties not only at firm ' Nash ', but also and at the company ' Hudson ', ' to Studebekker ' and ' to Pakkard '. автозапчасти Форд

Meanwhile ' Dzheneral the motor ' and ' Ford the motor ' conducted among themselves fierce struggle for commodity markets, and the new command of managers and designers Henry Ford II has made an attempt to surpass industrial indicators ' Dzheneral the motor '. The company Sales volume ' Ford ' has really increased, but ' Dzheneral the motor ' also has increased the sales, it however has been reached for the account potesnenija in the market of independent firms. To the Second World War on a share ' the small four ' it was necessary a little less than 10% of the market.

During the period when the offer from outside ' the big three ' did not provide satisfaction of demand, these four companies together with the beginner in motor industry ' the Kaiser-frejzer ' have raised the share on the general sales almost to 20%. Then market conditions have changed, ' the big three ' has again increased the muscles, and the share of independent firms in sale was again reduced. In 1953 it has already reached former 10% and continued to decrease.

The Independent companies not in a condition were to compete with ' the big three ' not only in the field of the prices and advertising, they conceded it as well in preobretavshej the increasing sharpness to a problem of prestigious shape of the car.