Harakteristiki Metropoliten. The main forces

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At last, the company ' Nash ' simply did not suffice either financial assets, or the personnel simultaneously to provide advertising of two models - ' a Rambler ' and ' with Metropoli-ten '. Mason and Romni have come to the general conclusion that the main forces are necessary for concentrating to the first model on which the corporation future can depend. pinnacle bet

Financial positions ' Nash - Kelvinejtor ' were rather fragile though in the very first post-war years it was gained by the collected backlog demand on cars. The general receipts keeping during the period ' of great depression ', except for one year, at level below 100 mln. dollars, have reached in 1947 250 mln. dollars, and the profit has exceeded 18 mln. dollars In 1950 when Romni prepared for employment of a post of the head of firm, and Mason still trusted in possibility of realisation of the dream of capture of a considerable share of the market of small-sized cars, the sales volume has exceeded 427 mln. dollars, and the profit has made 28,8 mln. dollars However after that affairs ' Nash - Kelvinejtor ' have swept downwards. Receipts for 1953 preceding its merge to the company ' Hudson ', have reached, the truth, a record in 479 mln. dollars, but profit was reduced to only 14 mln. dollars

The Reasons were abundantly clear, and in most cases their overcoming fell outside the limits Mason's possibilities. Simply ' the big three ' was so powerful that any independent firm the challenge would not be possible to throw down to its.