Company Ameriken motors. The majority of weaknesses

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The Company has obviously inherited the majority of weaknesses of the predecessors and only their few strengths. As well as they, ' Ameriken the motor ' experienced difficulties in financing of annual change of models and carrying out of large-scale advertising campaigns. Show rooms and repair shops of its dealers in most cases have not been equipped properly and consequently were considered as the second-grade. Original association of the enterprises ' Nash ' and ' Hudson ' to which high hopes were assigned, and has not occurred.

In 1955 the corporation has sold 161 thousand cars, that is it is less, than ' than Studebekker-Pakkard ', and Romni thought over at all to refuse release ' a Rambler ' and to concentrate forces to manufacture of the big models in the sizes ' Nash ' and ' Hudson ' which though have got a cool welcome in the market, but at least answered prevailing adherence of buyers to large-sized cars.

It has laid off model with base of 2540 mm and has planned a ground plan of new factory for manufacture of 8-cylinder V-shaped engines that also characterised positions of Romni of that time. And still it constrained itself(himself) and did not depart from Mason's line. ' the Rambler ' remained the most easy, economic car in the class and, according to the majority of its owners, the most unpretentious.