the Technological principle. Aviation motors

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During war factories ' Nash ' and ' Kelvinejtor ' let out aviation motors and spare parts to them. However these years Mason had possibility to think of directions of activity of the company as soon as circumstances will allow to renew manufacture of cars. As well as the majority of other managers in branch, he has come to conclusion that any of the independent companies cannot sustain a competition with ' the big three ' and, to survive, they should unite.

The Company ' Studebekker ' has not shown a great interest to the similar project as among all independent it had sufficient capacities for manufacture of full scale of models. Therefore the plan of association of firms ' Nash ', ' Hudson ' and ' by Pakkard ' was discussed. Meant that each of these companies will specialise on cars for the special market. ' Pakkard ' begins to let out cars of the higher class (competing to marks ' the Cadillac ', ' the Lincoln ' and ' a Crysler '), ' Hudson ' will concentrate on manufacture of models of middle class (competing to marks ' Bjuik ', ' Oldsmobil ', ' Measures-kjuri ', ' Dodge ' and ' Desoto '), and ' Nash ' will be engaged in the bottom site of the market (competing to marks ' Shevrole ', ' Ford ' and ' Plymouth '). The economy received as a result of integration of factories, assortimentnoj scales of products and a marketing network, would allow new corporation to act successfully in the market with high degree of a competition.

This invention left nothing, but it is important to notice that to firm ' Nash ' was planned to allocate sphere ' economic cars ', that is that with which Mason wished to occupy.